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Xerox New Brand



Xerox unveiled the most sweeping changes to its brand in the company history. Developed with Interbrand, the new logo reflects a company that has transformed itself in recent years far beyond its roots in copier system

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advertising, graphic design

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xerox new logo rebranding

Comments (23) | Posted by Kinobe on January 08, 2008

DIGIT will become DigitalArts

DIGIT magazine will undergo a radical change, becoming DigitalArts starting next month, in the UK.
The new version will deliver better on content for the creative professional.
A bigger page size, more pages, more

Categories:

miscellaneous, print design, resources

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DIGIT DigitalArts magazine rebranding

Comments (3) | Posted by grafician on April 23, 2007

Frost Design rebranded Sydney Opera House

Sydney Opera House appointed Frost Design to build a new brand vision, identity system and advertising campaign.
This is the first time in more than ten years that Australia’s iconic landmark has updated its identity.
"More info here.":

Categories:

advertising, business/corporate, graphic design, typography

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Frost Design Sydney Opera House rebranding

Comments (0) | Posted by grafician on March 29, 2007

Why does this keep happening?

Sprite rebranding.
The result of 20 design proposals, 20-30 core values and 15 markets surveys in at least 5 countries. I don't know what to say. Where are we going with all this?

Categories:

business/corporate, graphic design, product design, r&d/experiments, resources

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Sprite Rebranding

Comments (4) | Posted by edvard on August 09, 2006