Computerlove™

June 25th, 2008

BT2 website

Born in Dublin almost ten years ago, BT2 has been busy playing the Irish home to some of the best and most contemporary fashion brands from around the globe. BT2 wanted its first ever foray into the digital space to move the brand ‘beyond cool design’.
the homepage starts with a visual of a ‘boring’ puzzle, that on rollover converts into a colorful and inspirational fantasy world, combining different influences, serious thoughts as well as funny non-sense impressions.
Special attention to the collection page, on which the visitor can literally throw clothes, shoes and accessories on the bed discovering the ideal combination.

realisation @ Boondoggle www.boondoggle.eu