Computerlove™

January 19th, 2008

Version Industries Art Director Interview

Caspar Newbolt, Art Director of Version Industries was recently interviewd by Wiselephant. The following is an excerpt:

"WE: How much control have you had over your professional career as a designer vs. it taking you with it?

CN: Another good one. Actually I think I’ve had quite a lot of control in one way & yet none in another way. We’ve certainly controlled the kind of work we’ve chosen to do & even turned down bigger jobs because it didn’t feel right or felt dishonest / fake / corporate. Which is ridiculous in a way because it’s not made it easier - in fact I think we’d all be a lot richer if we’d been less concerned about that.

But on the other hand, you can’t pretend you really control that stuff. So much of it is luck I think. We’ve met people in elevators who have given us work and we’ve got friends who put in a good word for us too. So yeah, it’s a bit of both. The only thing I make sure of is that we do the best job we can & that we never do the same job twice - I think this keeps us fresh, an interesting prospect in the eyes of others & also stops us hating our work. When you hate your work you stop doing it well … at least I do."

You can read the whole interview here:

blog.wiseelephant.com/?p=1218