ventilate- Toronto
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Member since:
April 13, 2008 Last login on:
January 07, 2009
April 13, 2008 Last login on:
January 07, 2009
Blog Item
May 27th, 2008
Honda : Drop
A new spot from Wieden+Kennedy promoting Honda's fuel efficient i-VTEC and driveeverydrop.com
Comments (4)
good FX - lame concept...annoying sound....only watchable once....
not so inspiring, I actually didn't get it. It could have been more clear. That there are less drops when you drive faster or when you slow down or something. It feels like just a regular pattern in fuel consumption.
7/10
hmm, i dont know ... it seems clear to me ... a few drops powers the vehicle a far distance ... plus its beautifully shot.
It is very apocalyptic. Even if it is a drop it still contributes to CO2 emission. The fire and the combustion does not help communicate the "green" idea if thats what Honda is trying to pitch.
I am disappointed.