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stijlfigurant is currently Browsing Computerlove

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April 22, 2006
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Reclaim Magenta !



The German telecom company T-Mobile is stealing the color magenta! We have to stop them! T-Mobile started sueing Dutch companies which use magenta in print and commercial campaigns. They already sued Compello and they are urging "Slam FM" and "100% NL" to quit using magenta as well!

T-Mobile claims to own the rights for the use of magenta! which is completely bonkers! Everyone should be allowed to use magenta anywhere, anytime! It's part of CMYK, without magenta printing would be a lot uglier!

So its time to smack some sense into T-Mobile! Here we can start off with a petition for reclaiming Magenta.

RECLAIM MAGENTA


Categories:

advertising

Tags:

magenta color law copyright petition germany

Comments (20)

I thought they went insane when I first heard this...

Isn't magenta a patented colour from Pantone anyway? If so, I think Pantone should start sueing T-Mobile for this action.

blipp Posted by: blipp 339 days ago

i use magenta quite a lot,
they really can't sue them, its not like coke red, thats actualy patended by coke..

brt Posted by: brt 339 days ago

What's next, they sue every fullcolor print cause it uses magenta in the print process?

ronny Posted by: ronny 339 days ago

lol, pathetic t-mobile..

nrb Posted by: nrb 339 days ago

ridiculous!!!! ADIDAS Will buy C, T-Mobile owns M (ahahah!) Sony will buy Y, Versace will grab K ... And designers have to quit their jobs! This is ridiculous!!!

Karpa Posted by: Karpa 339 days ago

hey, stijlfigurant! you steal letters of english alphabet to write this message!

RECLAME LETTERS!

PS. How much T-Mobile paid you?
PPS. Stupid news.

sattu Posted by: sattu 339 days ago

haha... CLOWWWNNNSSS

alexppllmchs Posted by: alexppllmchs 339 days ago

is this some new form of viral advertising?
Even the title of this post sounds like a good slogan for a new cellphone.

Miguex Posted by: Miguex 339 days ago

stupid news? that would be reading your post. if you think t-mobile is right, just say so instead.

regarding reclaim letters. ABSOLUT (famous swedish vodka), owns the word "ABSOLUT", but thats a litelbit different as it shapes the brand id.
Ex. if RADIO-NL would take the same blue as ABSOLUT, there would still be way diffrent from each other. See, thats why this thing with T-Mobile dont make sense.

Ciao

akrok Posted by: akrok 339 days ago

where can we read about this incindent from a reliable source?

Miguex Posted by: Miguex 339 days ago

if you can read dutch, there are a couple of dutch newspapers that wrote about this

De Volkskrant
De Dag

stijlfigurant Posted by: stijlfigurant 339 days ago

sO FUNNY!

ant0nio Posted by: ant0nio 339 days ago

Well, if you post, make sure the links work. I get a 404.

typehigh Posted by: typehigh 339 days ago

link works for me.

blipp Posted by: blipp 338 days ago

never heard of t-mobile. and acts of stupidity like these are an annoying way how to reach to my attention.

dagnis Posted by: dagnis 338 days ago

this is either really pathetic or really serious. imo.
if companies in the states can patent seeds and organic life forms, what's to stop a company like t-mobile. once they win in court, other companies will follow. The problem is courts and governments supporting corporations and not individuals.

Tulippe Posted by: Tulippe 338 days ago

t mobile should go fuck herself hard

diagonale Posted by: diagonale 338 days ago

Designers love to overreact over everything related to what they like to claim as their own specialized area of knowledge, and in doing so expose themselves as complete ignorants. I'm preety sure what's been patented is the use of magenta as the main brand colour, within the same business areas. T-Mobile's magenta isn't pure magenta by the way, and even if it was, i'm sure it could be registered as a brand colour, the same way that magenta with 10% black could. That would not stop people from using the pigment - just not the exact same colour as a brand element!

"Everyone should be allowed to use magenta anywhere, anytime! It's part of the colorspectrum and the colorspectrum should always be free!"

Well, that's just a hilarious line, as any moron should know that all colours are part of the colour spectrum, as the colour spectrum is the spectrum of all visible colours.*

*I actually screwed myself over with this one: magenta isn't actually part of the spectrum, it's an extra-spectral color, meaning it cannot be generated by a single wavelength of light. (source: Wikipedia)

Interruptor Posted by: Interruptor 337 days ago

You can't copyright a colour. This sounds like a PR stunt.

grez Posted by: grez 337 days ago

Is it possible to boycott T-mobile?

ottobyte Posted by: ottobyte 330 days ago

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