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oorei is currently vagabond by Takehiko Inoue

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Born:
July 14, 1978
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Designer
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Freelance
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A bit of study, a lot of practice. I've been living in Italy, Spain, Argentina and the Uk. I luv to travel!

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Travel, people and beautiful things.

Member since:
April 04, 2006
Last login on:
June 03, 2008

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Bacardi ad: Blend and Assimilate

French directing collective, Pleix have directed ‘Blend and Assimilate’ the latest Bacardi ad for Rainey Kelly Campbell Roalfe/Y&R. The production company was Blink with computer generated fluid simulation created by MPC.
The striking campaign features a male and female dancer, their bodies formed completely from fluid. As the ad progresses, the ‘fluid bodies’ dance closer together in slow motion. Once they are intertwined, they are enveloped by a liquid whirlwind which sweeps the couple up, replacing them with a glass filled with the renowned alcoholic drink. MPC’s main focus for the ad was to work on developing the overall look. It was important to find a technique to get the fluid bodies to appear liquid and abstract yet recognisable as people’ (...)
More at 'The Moving Picture Company splashes out for Bacardi' [+]


Tags:

bacardi ad advertising spot cg fluid simulation motion-picture pleix agency

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