ipdxaltd- New York City
- United States
- Rank: 173
ipdxaltd is currently Kentucky Business Network
Full Name:
Born:
April 09, 2008Job:
DirectorWebsite
Ironpaper DesignStatus:
CorporationBiography:
We are a creative agency that specializes in website design, scalable development, strategic branding, web marketing, graphic design, search engine optimization, video and online business advancement.
April 09, 2008 Last login on:
November 27, 2008
Blog Item
May 2nd, 2008
Recess Marketing
The New York Times: Jon Swallen was quoted saying:
“A large chunk of the core ad economy is in a weakened condition.”
Forrester Research, Inc - quote from: Strategies For Interactive Marketing In A Recession:
"The last recession in 2001 saw a 9% drop in overall advertising spending compared with the previous year; online spending cratered, dropping 27% over
two years before recovering."
In the report: Strategies For Interactive Marketing In A Recession by Josh Bernoff: In essence stated Interactive marketing spending that has measurable results won't suffer the way traditional advertising has in the past because "increasing engagement is more likely to generate sales
than shouting about a brand".
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