Computerlove™

September 19th, 2007

id29 publishes How To Be A Better Client

Troy, NY :: September 18, 2007

id29, a creative agency with a client roster that includes Scholastic, The Case Foundation, Pitney Bowes MapInfo and Litespeed, has released How to Be a Better Client, a detailed handbook that provides clients, and aspiring clients, with step-by-step instructions on how to make sure their advertising/creative partners are profitable, happy, successful and effective.

Doug Bartow, Principal + Design Director at id29 indicated, "These books cost us something like $25 a piece and we're giving them away for free to people who we think are worthy. That's insane, but we've become known for our selfless acts." When asked if this book is a thinly-veiled ploy to attract new clients, media coverage and attention, Bartow said, "Of course it is. Absolutely."

"Because of How to Be a Better Client, I now know how to dress, how to stand, how to sit, what to say, and all kinds of neat things that are sure to please my creative agency and improve my business," said Garrett Brown, President of Brown's Brewing Company in Troy, NY. "I even know the secret to defeating Colonel Steve Austin and how to quickly lance unsightly boils during business meetings without anyone noticing. That said, How to Be a Better Client certainly contains some controversial material. I think some people will find it hard to comprehend. Others will find it impossible to put down."

When asked about the Better Client philosophy, Dean Jackson, Director of Marketing at American Bicycle Group in Ooltewah, Tennessee noted, "The first time I met id29, they told me that they wouldn't work with us unless I guaranteed them that I would never, ever ask them to make my logo bigger or stifle their creativity with budgets and deadlines. I was skeptical, but I told them we'd give it a try. We've been so pleased with the results that we've decided to buy them a modest beach house in Monaco so they can hone their skills even further."

"How to Be a Better Client is like a do-it-yourself workshop that you might go to at The Home Depot on Saturday morning in your sweatpants. But, it's not a home improvement workshop at a big store. It's a client-improvement workshop in a book. There are 104 richly-detailed pages with nice words and illustrations that will keep aspiring clients entertained, informed and jacked up about continuous improvement," said Michael Fallone, Principal + Creative Director at id29.

Details about How to Be a Better Client and a PDF and an audiobook version can be found at www.id29.com/how
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