Computerlove™

September 21st, 2006

Should we blame directly the clients ?

We often blame directly the client, for poor atitudes and decisions and we totally forget that most of the time the decision of the client, is a mix of ideas of a huge team, who thinks that does totally manage the concept and design of their own brand.

If you go to a doctor, and that same doctor tells you to take pills from X color, you dont argue with the doctor, saying that you know a lot about medicine and that you should take the pill Y, this doesnt happen, because you truly trust the doctor skills and your lack of knowledge about medicine, makes you take the pill X, because you think he knows the solution.

But that rarely happens in the Design world, most of the people that buys our Design allways have a word to say, and most of the times, they put their personal taste (that most of the time is shit!) and everyone just thinks that about Design the know a bit, so the argue most of the time without a reason, because they just think they have a little artist inside them, and if they really wanted they could paint Mona Lisa. They simply dont respect of profession, and they dont believe us has professionals.

Often in our Design Society we blame directly the client, but if we go to the bottom of the question we forget that he is extremly influenced by other people inside their own company, for example one of my best friend, he was invited to a HUGE company for their marketing department, this means he can influece or even take a decision in an important matter related to any Design Issue.

Ok without the company name, or is name (so i dont get in trouble) let me explain, he is without any doubt, the person I know with less visual education, is tastes are not the best in the world, about design he knows nothing, he is not sensitive to any kind of visual impulse, he is simply not the man for the job, but with is CV and is new executive suit, if he sits on a meeting table, he will have an opinion and he is in a position that can influence or even take a decision, that can simply ruin your genius design solution.

I ask my day everyday, why have 100 persons with ideas from 1990 based on a coca cola advertise they saw in 1984, that about visual comunication they dont know nothing, but they still wanna show work to their bosses and they will do their best to ruin every design proposal that comes inside the company (some of them simply genius!), why not change all this into 1 designer managing the company communication.