easilyamused- Orlando
- United States
- Rank: 201
easilyamused is currently Browsing Computerlove
Full Name:
Born:
December 26, 1982Job:
Creative DirectorWebsite
Easily Amused Inc.Status:
CorporationBiography:
Easily Amused was founded by James Caruso and James Tryon, who both wanted to see a studio in Orlando that not only produces great design, but also improves their community by bringing creative talents together for collaboration; both professionally and socially. Each designer at Easily Amused has an individual style that is evident in our diverse collection of works. Our outlook here at the studio is always positive, with a good sense of humor and a passion for making great design for everyone, everywhere we can.
Interests:
I spend much of my time designing. If I'm not doiing that, I'm working with LIKEN, an artists community group here in Orlando, Florida. I help organize the shows, curate, and contribute artwork. I have recently been getting into hand-drawn animation, and film-making. I've shot 2 films so far, and have made one cartoon, and am working on another.
I also have a cat, Enid, who is very friendly. She helps me bounce ideas off her, and sometimes she sleeps behind my computer monitor.
I'm a sucker for typography, and I love drinking coffee. With cream. And sugar. And, well, more coffee.
April 28, 2008 Last login on:
August 18, 2008
Blog Item
April 29th, 2008
Click to your guns---or rather, keep a good process in mind
One of the most important things a designer can do is create comps. With tight deadlines and budget restrictions, it's easy to justify jumping into a project before doing the necessary prep work. But, in the long run, you'll just be stealing from yourself, and quite possibly even wasting your clients budget.
Ask any designer and they will tell you what their process is. First draw, then comp then mock up, then submit for approval. Give them a tight deadline, and see how quickly that process is thrown out the door. But it's that process that will ultimately save your butt.
By not sticking to your prescribed process, you stand to waste more time than if you just took an hour to draw up your ideas. As tempting as it is to just jump right into InDesign, you're just putting a noose around your neck.
From my own experience, most of my initial comps on the computer turn out pretty derivative. And usually after I've pitched a fit, I get out my pencils and paper and pens and draw out my design. Then and only then do I come up with something good. But the cost this time was not just my clients time, but my studio's time too. Keep doing this and you'll find you piss off your boss faster than you can spit.
James Caruso
Creative Director
Easily Amused, Inc.
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