Computerlove™

July 1st, 2008

remember...offf lisbon. fallon presentation =))

Gorilla is the first advertising campaign produced by Cadbury Schweppes' new in-house production company A Glass and a Half Full Productions. The 90-second television and cinema advertisement formed the centrepiece of a £6.2 million campaign to promote the Cadbury Dairy Milk-brand chocolate within the United Kingdom. The advert was directed by Juan Cabral and starred actor Garon Michael. The campaign itself, which comprised appearances on billboards, print newspapers and magazines, television and cinema spots, event sponsorships and an internet presence, was handled by advertising agency Fallon Worldwide, with the online segment contracted out to Hyper.

The advert, which first appeared on national television on August 31, 2007, was well received by the British public – a version uploaded to video sharing website YouTube received 500,000 page views in the first week after the launch.[2] British polling company YouGov reported public perception of the brand had noticeably improved in the period following the launch, reversing the decline experienced in the first half of 2007 caused by a series of crises and product recalls.

ORIGINAL


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