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November 20th, 2008

Visualize what a Lexus IS F sounds like

Lexus IS F Visualizer is directed by Crush via Dentsu Canada and is currently being shown in cinemas in Canada.

"We were given an audio clip of the car running full tilt and asked 'what would that sound look like?' We then interpreted the sounds visually and used Maya and After Effects to create imagery that built adrenaline and took the audience on a journey," Crush Creative Director Gary Thomas explains.
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Posted by: glossyinc