Let"s Talk
NYC illustrator Ryan Cox captures a childlike sense of wonder in his brilliant body of work
Popular this week
 |
|
 |
|
 |
|
 |
|
Newsfeed Item
July 3rd, 2008
AirForce Experience
A stunning website created for the Dutch AirForce.
Credits:
Concept and Project Lead by ARA
Design and Flash by Momkai
3D, Flex and Flash by INDG
Source: brkn
Posted by: helloMuller
Comments (8)
OMG AMAZING WORK.
'Stunning' is right. Award winning i'd say. Beautiful stuff.
AMAZING, Just AMAZING, probs best site ive seen in a long long time, makes me want to join the Dutch Airforce and im English lol
Its the kind of site I aspire to be able to design and create in the future but thats a long way off yet
funny that the girl is called kim brouwer a little reference to 24 maybe?
very slick though.
Is this a Micheal Bay movie?
Its a ridiculous & false portrayal what the airforce does.
+1 for the numbnuts i guess...
Amazing stuff and really shows how far the internet has come in the last few years. The amount of detail is incredible.
brt... I'm curious as to how you think the airforce should be portrayed?
Surely the idea of recruiting is to make it appealing? You wouldn't really sell yourself as "join the airforce, you may see the world but it will be pretty dull from the inside of big planes and if you're lucky you'll be off to Afghanistan"
How often do you want to post advertisement sites for armies? Calling such propaganda "stunning" is unbelievably superficial.
My humble opinion: you can look at this site from different perspectives. From a realistic perspective (does it portray the Dutch Airforce correctly?), I would assume the site is far off from depicting a real-world situation. However, this is not the site's primary function - it is a recruiting site, and as such, I honestly expect it to do quite well. Whether or nor it is the right way from an moral standpoint, is a whole different discussion. I honestly don't think you should measure a site's design against objectives that it wasn't supposed to meet in the first place,
So come on - as a marketing piece, meant to recruit new people for the airforce, this is just really an AWESOME piece of work. It's smart in playing on the gaming experience the target audience can relate to - it gets them excited about the airforce. And if you want new recruits to sign up, that is what you want to achieve.
Besides that, the design is executed extremely well. I find it very hard to deny that this piece meets the highest quality standards out on the web today. I cannot but admire the creators.
Great to see so much attention for a project we worked on too! Such a shame we were not mentioned in the credits :) We (Ranj) did all the games you can play (dogfight, qra and the engine-game), game design as well as art. We are a serious gaming studio from Rotterdam, Holland. You can visit our website at www.ranj.nl although we must admit it needs a little update... Cheers for your great blog, how cool to finally see something I've been a part of!