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April 28th, 2008
Adidas: The Left Right Project
To celebrate and pay tribute to the iconic Superstar, adidas Originals produced a pair of giant, SUV-size exact replicas, down to the fire-hose shoe laces. Housed in separate studios, we invited friends and artists at Surface2Air (NYC) and Upper Playground (San Francisco) to celebrate their own originality by customizing these huge sneakers – the right shoe for the East Coast and the left shoe for the West Coast. For three days, the artists’ collectives (Surface2Air featuring Gordon Hull, Daniel Jackson and Alexia Stamatiou and Upper Playground featuring Sam Flores) went to work. Upon completion, the shoes were put on a flat bed truck and the two parties set off to meet in Venice Beach, CA. The showdown on the boardwalk drew L.A.’s finest “originals.”
Checkout also the video.
You can also visit the site of the project here / Just click on Superstar
Posted by: Fil
Comments (2)
View the website for the campaign here . Just select 'Superstar' - thanks to Charlie for link
amazing!