Let"s Talk
NYC illustrator Ryan Cox captures a childlike sense of wonder in his brilliant body of work
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Newsfeed Item
February 7th, 2008
Psyop Adidas Zheng Zhi
Zheng Zhi is the second spot in TBWA China's campaign for the 2008 Beijing Olympics (the first was Together). Both were created by Psyop via Stink.
Full Credits
Q&A with the directors
Posted by: glossyinc
Comments (3)
The "Together" spot is brilliant, but the second one is plain tacky. I personally hate these kind of messages when it comes to sport. Athletes should do their best without holding any potentially unrealistic promises of glory and should be backed in victory and in defeat (just look at the England football team for a bad example - hehe!). The clash of values between the two clips is immense.
maybe but the techniques displayed are mesmerizing...
I favor content over form.