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Newsfeed Item
October 1st, 2007
Ummmm?
Wacom's new brand, created by the increasingly popular Wolff Olins Agency. Check out its use on the new Wacom website.
Posted by: jonLWLP
Comments (21)
I like to think of it as a hood ornament for a clown car...
Can you say 8 year-old + Corel Draw 3?
they're kidding right??
wow..
you might say what you want about the logo, but the guys at wolff olins are probably going to have a extremely busy year..
a few months ago, everyone was talking about the 2012 logo, now this..
makes you wonder how much wacom paid for this travesty
Maybe its just me, but the flash seems extremely primitive. Wouldn't you at least want people to interact with the bell thing? Why doesn't it react to my mouse? Am I missing something? Someone over there please THINK.
Puketron!
Wow... how embarrassing for them.
I seriously thought this was a joke when I first saw it...
ouch, that hurts.
Conceptually it's alright, if only they'd executed it just a bit better...
hahah someone please stop Wolff Olins before they ruin our world
Actually scratch my previous comment, and replace it with 'horrible'. The type will be outdated in a whiff, not to mention the logo...
I believe that they (wolf olins) add some LSD to clients tea or cofee or water, so the clients love WO conncepts so much that they execute them in life ... hahaha ... i just want to know the store behind this crappy shape...
hah the name for it is ...
*THE COLOR THING *
buhahahah Fantastic!!!
The logo sucks... the site sucks... horrible!!
Im actually starting to believe Wolf Olins are the best branding company in the world. There is no doubt that the thing is incredible ugly, but just look at how much attention this has brought wacom, and how much attention the olympic logo got. Its genious!
I wonder how many designers (wacoms main customer) have been to the homepage to check out the logo in use.
I think after all the fuss has died down, if they drop the ugly horn thingy and just stick with the new type, that would be fine. - And have worked wonders.
Lets all hide behind the branding mask and make bad design, because its too hard to be smart and actually think about what we're doing.
It doesn't seem smart to purposefully make something look bad just to get attention. Especially if your target audience are designers. I doubt Wacom was sitting around in a room saying that they want their main customer walking away from their site saying things like "the logo sucks... the site sucks... horrible"
attention is just one part. the thing is that is not working as a whole. and please don't say your a brand specialist and create this kind a result. i feel bad for the client, they deserve much better.
ciao,
(å)
Maybe it's too easy to criticize Wolff Olins after the infamous London 2012 logo, but I really can't see the point of Wacom's rebranding.
There is an attempt to break away from the corporate feel of the previous logo, but the result is too cheesy.
Typography is the best part of the new logo, but I can't call it exceptional or outstanding - it is a typically techy font that looks contemporary for this decade, but who knows how soon it will be outdated?
The "color thing" is completely awful. It has awkward and static forms, and the gradients... I'm not a purist and I understand that with the rise of new media gradients and 3D-effects become more suitable for some identities, but the gradients here have an unnatural look, like someone's first attempt after discovering gradient button in Photoshop or Illustrator.
I feel that WO designers had good intentions but failed to convey Wacom's message.
you should see it animated. ack!