lizsivell- London
- United Kingdom
- Rank: 436
lizsivell is currently Browsing Computerlove
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June 22, 1976Job:
Creative DirectorWebsite
NorthernbirdStatus:
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Liz is one of Australia’s most respected and awarded online creative talents. Originally heralding from the UK she started her career working with an array of arts, music and fashion clients.
In 2005 she led the creative team that launched the adidas_1 Intelligent Shoe, winning OneDigital-Isobar the prestigious One Show Silver Pencil award in New York for the adidas_1 Interactive Store. Profiled by Curvy magazine as one of the regions top female creative talents.
May 24, 2006 Last login on:
October 13, 2008
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January 27th, 2008
FRANK drugs campaigns
I am proud to say Profero has just been on an exciting and challenging journey with FRANK. It started last June when we were tasked with a new digital campaign for COI. They wanted five key messages put out there for a demanding target-audience of 11-18 year olds. The mental effects of smoking cannabis, the anti-social aspects of smoking cannabis, the risk of taking pills, peer pressure and positioning FRANK as the expert for drug advice.
Late nights and greasy pizzas led to ten creative executions. COI loved them, and amazingly they sailed through research too. A few high-fives later and we had to find a way of producing them all within the budget constraints. This consisted of shooting seven live action executions in only three days, thanks to the help of production company Minds Eye.
Meanwhile Profero designers were busy crafting all kinds of visual treats: a roulette wheel for pills, a pinball machine with spliffs and space cakes and a top-of-the range cannabis hi-fi including the freaky tunes to play on it.
Also in the mix was a spoof wildlife documentary about a teenage house party – complete with a voiceover impersonating David Attenborough, quality!
It has already had great coverage on ‘BBC breakfast news’ and The Guardian.
September 28th, 2007
MINI Clubman: The Other View(Internal News)
Flashmobs might be so five years ago, but MINI's latest campaign to promote the new Clubman, (i.e. "the other mini"), adopts the concept for an online series of videos. Starting tomorrow, 28 September 2007, at 4pm BST.
It's a clever way of taking viral to the next level and from the sneak peaks we've seen so far.
MINI - The Other View
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October 12th, 2006
Some Awesome Illustration work coming out Sydney, Australia
Nathan Cooper has updated his site, focusing more on his illustration work. Go check it out!
Nathan Cooper
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