
astrel is currently updating my portfolio
Full Name:
Born:
March 07, 1983Job:
Sr. Art DirectorWebsite
Astrel CreativeStatus:
EmployedBiography:
My name is Dave Soderberg, I am from Denver Colorado and currently design full time for Beatport (beatport.com) as well as freelance under my company: Astrel Creative. I work mostly on interactive design in my free time and interface / interactive for my career. Nothing drives me more than design, the process of creating, and the struggle to constantly be inspired. I am a designer who loves to view, encourage and be inspired by other people's work and creativity. I see design as a constant challenge to communicate something / anything to anyone, whether you're communicating a message or trying to create an interface that is not only beautiful to look at but intuitive to even the most recreational user. Read my blog to see what I've been creating, inspired by or thinking about.
Also check me out on LinkedIn
Interests:
design.art.music.electronics.
April 07, 2006 Last login on:
August 07, 2008
Blog
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July 28th, 2008
Is Cuil Cool?

There's a new search engine that just launched and it's built by former Google employees. Supposedly it searches more than 3X as many sites as Google. I am undecided... the results seem a little iffy and I can't decide if I love or hate the layout. Be Cuil
July 24th, 2008
Behind The Scenes of Campaignin'

This is a pretty cool video from a pretty cool company that really seems to put a lot of effort into their work. I know it sounds weird but they are an e-card company. I was fairly impressed with this video and then was blown away with how much production goes into their movies. They put up a full production blog that shows what it really takes to make these.
Comments (3)
National Television

We all know National Television and I could be wrong here, but I believe this is a fairly new site and update. The site seems to have been done by the lovely Loyal and as always the work of National is what happens when the concept and the design are as good as the motion itself.
Comments (1)
July 21st, 2008
The Stanley Kubrick Season

This spot for the Stanley Kubrick Season on More4 is really nice. Now Showing
Text and link courtesy of: Indents
"This stunning promo was shot in one long take, and is a look behind the scences of Kubrick’s 1980 film The Shining, all from the perspective of the director himself."
Comments (1)
July 17th, 2008
The Interactive Art Director

Recently I have moved title's at my job. The company I work with kind of left it up to me to figure out what would best describe my position. I no longer wanted to be Art Director because I wanted to distinguish that the priority on my plate is interactive first before other projects. I was very pleased to find that Interactive Art Director is not only a valid title but also a title used by companies as large as:
• Absolut Vodka
• Wieden + Kennedy
• Pixar
Now meet the school that teaches Interactive Art Direction - HYPER ISLAND
Also here is more about the school itself - The School
Comments (2)
July 14th, 2008
The New Walmart

Iam sure many of you have seen this, but thought I'd get a little thread going on the new logo for Walmart. They always get people riled up! Found this over at UnderConsideration/BrandNew where you can check out a really nice history of the logo as well. I am indifferent to the new logo, better than the old one but looks very "now" to me and not very timeless.
June 19th, 2008
Adobe Kuler

This was posted about a while back but must have been about an older version of this app because the comments were negative since you had to log in to use it. It's an insanely cool way to create color palettes using everything from your own color as a base, to an image from online. You can even export the palettes straight to AI or PS! Try Kuler
Comments (1)
June 2nd, 2008
Action Figure slow motion video
This is really cool, I guess there's a bunch more here
Comments (4)
May 29th, 2008
Iron Man Main Titles

People got mad at me for posting about Iron Man last year... said it was so "corporate" and all about war... blah blah blah. Can't we all at least agree that these closing titles by the incredible Danny Yount are insanely cool? Check it out .
Oh and by the way, the movie was awesome. And so is Starbucks, Apple and Bands that sell out.
Comments (8)
January 7th, 2008
My Portfolio ( Coming February )

Well it's just a splashpage, but I am finally going to be updating my portfolio. For now peep the splash over at Astrel Creative .
December 28th, 2007
Cool Hunting - Lori Nix

Cool Hunting did this video back in July, so you may have already seen it. Lori Nix was just included as one of Cool Hunting's 'Top Five Photographers of 2007'. Really nice work!
December 17th, 2007
Royale - Flaunt 9th Anniversary DVD

Royale seems like they're gunna put out some ridiculous work. This first spot is for the 9th Anniversary DVD from Flaunt Magazine.
"We had the amazing opportunity to provide Flaunt magazine with a 3 minute experimental short that co-branded Flaunt along side their sponsor Diesel..."
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