Computerlove™

Full Name:

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Born:

August 26, 2008

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Job:

Digital Strategist / Writer /

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Website

http://www.alexjohnsononline.c

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Status:

Freelance

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Biography:

Alex spent two years freelancing within the commercial & music video world (including Radical Media, Partizan, Rose Hackney Barber) in London before joining Sally Potter’s production company Adventure Pictures where she headed up online outreach & New Media initiatives. Alongside devising tactics for low budget feature film promotion and cross-media project development for Endemol, Channel 4 & the ENO, she conceived The Spark Project, a Social Learning web application.

She then joined interactive marketing agency Deep Focus in LA as an Experience Planner (clients included New Line, Universal, HBO, Random House, Vitamin Water, Havaianas, Sundance Channel & The N) guiding thinking on audience insight, branding and strategic approach across Creative, Publicity & Media departments.

Alex is currently a freelance Digital Strategist in NYC. Most recently she worked with Seize The Media on Myspace/Hammer project Beyond The Rave, an online film release/social game; and is consulting for the IFP, guiding the organization’s rebrand and interactive re-launch. Alex is also a writer and director and is in post on a short film, working on a feature script, developing several online projects and writing a webisode case study series The New Frontier: Web Creators as Punk Pioneers for the Workbook Project.

Panels include: Where Internet & Film Collide: Learn for IndieGOGO/TubeMogul at Internet Week (NYC), the Open Knowledge Foundation OKCON: Open Knowledge Conference (LDN) & When the Audience Takes Control for DIY Day: LA, part of the From Here to Awesome self-distribution film festival.